The experience curve is adjusted to make it faster than ever to prepare for the newest challenges, and each level along the way will provide more meaningful increases in progress and power. All expansion zones are getting more flexible, too; they'll be able* to scale to you and your friends while you level to 50, so it's easy to try a zone you've never played.
In classic World of Warcraft expansion "Wrath of the Lich King," Alliance soldier Bolvar Fordragon replaced Arthas Menethil as the avatar of the Lich King, ruler of the undead Scourge on Azeroth. Pledging to keep the ravenous dead at bay, Bolvar was sealed into the Frozen Throne, entombed in the haunted armor of the Lich King. It looks as though Bolvar is set to play a central role in the next WoW expansion, tentatively dubbed "Shadowlands."
Adventurers entering the Shadowlands will find the realm of the dead in disarray. In the natural order of things, souls are sorted and sent on to an afterlife realm appropriate to the lives they lived, but starting around the time of the Burning Legion's third invasion of Azeroth, all souls who have perished—including the innocents slain at Teldrassil—are being funneled directly into the Maw. The Shadowlands are starving for anima even as the Maw continues to grow from the glut of fresh souls. Sylvanas Windrunner has been seemingly perpetrating acts to bring about great amounts of death and destruction. In partnership with the Jailer, they have been working toward a common end for some time.
The Shadowlands are accessible upon death, where the player-character can roam, and can only be seen by other spirits. The Spirit of Tony Two-Tusk describes the Shadowlands as all grey and dark, swirling clouds. While Uuna was in the Shadowlands, she described it as dark and she was unable to see anything, though she could hear people interacting with her in the physical world. From within the Shadowlands, she could see the light of the naaru A'dal who was in the physical world, but it was so bright that it scared her. The moonlight at Lake Falathim allowed her to see a friend in the physical world.