Blizzard hasn't talked about what it plans to do after Shadowlands. I speculate that the longterm solution would be to do this every expansion—so in the next expansion, Blizzard might move Battle for Azeroth into the multitude of choices for new character-leveling experiences and push level-cap characters back down to 50 to start whatever expansion comes after Shadowlands—an odd hybrid of traditional MMO and a seasonal model common in plenty of modern multiplayer games.
Frankly, the aspect of Shadowlands I'm most excited about is an overhaul of the leveling system—something that wasn't a part of this demo in a major way. This kind of breaks the rules of a hands-on article, but I want to take an opportunity to talk about it and why I think it's interesting, regardless, since it came up in my interview with WoW developers.
Let's be clear where I'm coming from, here: I've been playing World of Warcraft almost continuously for 15 years. (I lapsed for a big chunk of the Wrath of the Lich King era for IRL reasons.) While I understand the appeal of WoW Classic, I am very much a proponent of modern WoW; the game has evolved over time to be more accessible for me to play just a couple of hours a week, as real life now dictates. But I tend to play solo or just with one or two friends on a sporadic basis, which means I'm looking for something very different than the hardcore raiding or PvP crowd.
Samuel Axon Based in Chicago, Samuel is the Senior Reviews Editor at Ars Technica, where he covers Apple products, displays, hardware and software for developers and creative professionals, and more. He is a reformed media executive who has been writing about technology for 10 years at Ars Technica, Engadget, Mashable, PC World, and many others. He is also a hobbyist iOS and indie game developer.
World of Warcraft: Shadowlands marks the eighth major expansion pack for the storied MMO. Judging from a half-hour playing it at BlizzCon this year, it seems like a natural evolution of modern WoW that will run alongside the very-different WoW Classic experience for the foreseeable future. That said, the biggest change wasn't part of my hands-on demo—but don't worry, that won't stop me from geeking out about it in extreme detail.
Keep raising the level cap but crunching how much experience is required per level as you do. This is the approach WoW has historically taken. But as this happens, levels start to seem meaningless. You gain them ultra-quickly, and only a smattering of them actually introduce new abilities or other perks. It also means that you blast through the leveling content at such a pace that you never finish individual zone stories; you only finish a small portion of an area before you have outleveled it and are ready to move on.
Samuel Axon Based in Chicago, Samuel is the Senior Reviews Editor at Ars Technica, where he covers Apple products, displays, hardware and software for developers and creative professionals, and more. He is a reformed media executive who has been writing about technology for 10 years at Ars Technica, Engadget, Mashable, PC World, and many others. He is also a hobbyist iOS and indie game developer.
Beings of death are ancient and powerful, and it is dangerous to meddle in their realm. When Odyn peered into the Shadowlands, he saw some of its inhabitants: souls in torment, the husks of the dead, ghostly wraiths with no face, and others with no form, all made of death itself. This was enough to frighten even him.[39] Several races in the Shadowlands, such as the kyrian of Bastion, are souls of deceased mortals who have been transformed to serve a new purpose. If one of these former mortals is killed in the Shadowlands, they die permanently. Other creatures—such as dredgers and stewards—are endemic to the Shadowlands and are naturally born from the magic of death to serve the different realms and help facilitate the process of the afterlife. If one such creature of death is killed, their energy is recycled back into the Shadowlands, and eventually another member of the same race will manifest to take the place of the one that was killed.[40][41]
Sometimes, the spirits roam the Shadowlands without resting. It can be because their resting place wasn't complete, because of a battle in their resting place[14] or because of the corruption of their resting place.[8] To bring eternal peace to the souls, it is needed to destroy the source of corruption[15] or by making a ceremony with items such as  [Tuskarr Ritual Object].[16] A spirit in the Shadowlands can, with enough power over other souls, tear a hole into the living world once they are strong enough. This is how Jin'do returned to Azeroth.[17]
Beings of death are ancient and powerful, and it is dangerous to meddle in their realm. When Odyn peered into the Shadowlands, he saw some of its inhabitants: souls in torment, the husks of the dead, ghostly wraiths with no face, and others with no form, all made of death itself. This was enough to frighten even him.[39] Several races in the Shadowlands, such as the kyrian of Bastion, are souls of deceased mortals who have been transformed to serve a new purpose. If one of these former mortals is killed in the Shadowlands, they die permanently. Other creatures—such as dredgers and stewards—are endemic to the Shadowlands and are naturally born from the magic of death to serve the different realms and help facilitate the process of the afterlife. If one such creature of death is killed, their energy is recycled back into the Shadowlands, and eventually another member of the same race will manifest to take the place of the one that was killed.[40][41]

The origins of the Shadowlands remain uncertain, but they have existed ever since mortal life first arose in the physical universe. They span all worlds,[citation needed]  including Azeroth, on which Icecrown serves as an anchor to the Shadowlands.[4] There are those who believe mortal souls are drawn into this dark place when they die, remaining there forever. Others hope their souls will go on to a brighter place rather than languish for eternity within the cold confines of the Shadowlands.[2]

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