The experience curve is adjusted to make it faster than ever to prepare for the newest challenges, and each level along the way will provide more meaningful increases in progress and power. All expansion zones are getting more flexible, too; they'll be able* to scale to you and your friends while you level to 50, so it's easy to try a zone you've never played.
The origins of the Shadowlands remain uncertain, but they have existed ever since mortal life first arose in the physical universe. They span all worlds, including Azeroth, on which Icecrown serves as an anchor to the Shadowlands. There are those who believe mortal souls are drawn into this dark place when they die, remaining there forever. Others hope their souls will go on to a brighter place rather than languish for eternity within the cold confines of the Shadowlands.
That might seem odd or negative to those who aren't currently playing WoW, but it's actually something a great number of today's WoW players have been asking for. As the levels rose in this 15-year-old game that frankly wasn't designed with a 15-year plan in mind, Blizzard encountered all sorts of frustrating game design problems that players have been cranky about, too. The WoW team has already crunched player stats like health and mana down on multiple occasions as a way to postpone fully solving the problem, so this is the culmination of something that has been underway for a few years now.
Sylvanas Windrunner, fallen leader of the Horde, has pierced the veil between Azeroth and the realm of the dead, setting in motion a series of events that threatens to upset the cosmic balance between life and death. World of Warcraft players entering the fabled Shadowlands will find the realms of the dead in upheaval. Under the normal order, departed souls were delivered to a realm appropriate to the lives they led, but now, all souls are being funneled into the Maw, where the most wicked are damned to suffer for eternity. As they seek to right the cycle and uncover the extent of Sylvanas' designs, players will forge bonds with the Covenants who hold domain over different planes within the Shadowlands.