It's hard to get a sense of an entire World of Warcraft expansion from 30 minutes of play. In my short demo, I recreated my main (a Beast Mastery Hunter) and played through the introductory quests from the Bastion zone, a heaven-like plane from Azeroth's afterlife. The minute-to-minute gameplay very much followed the formula of modern WoW questing, with a variety of tasks like challenging specific enemies to duels, helping craft things in timed minigames, and of course, killing 10 rats (well, not rats, but they might as well be).
The Shadowlands are accessible upon death, where the player-character can roam, and can only be seen by other spirits. The Spirit of Tony Two-Tusk describes the Shadowlands as all grey and dark, swirling clouds. While Uuna was in the Shadowlands, she described it as dark and she was unable to see anything, though she could hear people interacting with her in the physical world. From within the Shadowlands, she could see the light of the naaru A'dal who was in the physical world, but it was so bright that it scared her. The moonlight at Lake Falathim allowed her to see a friend in the physical world.
World of Warcraft: Shadowlands marks the eighth major expansion pack for the storied MMO. Judging from a half-hour playing it at BlizzCon this year, it seems like a natural evolution of modern WoW that will run alongside the very-different WoW Classic experience for the foreseeable future. That said, the biggest change wasn't part of my hands-on demo—but don't worry, that won't stop me from geeking out about it in extreme detail.
Blizzard hasn't talked about what it plans to do after Shadowlands. I speculate that the longterm solution would be to do this every expansion—so in the next expansion, Blizzard might move Battle for Azeroth into the multitude of choices for new character-leveling experiences and push level-cap characters back down to 50 to start whatever expansion comes after Shadowlands—an odd hybrid of traditional MMO and a seasonal model common in plenty of modern multiplayer games.
The spell called "spiritual projection" or "astral projection" brings the caster to the Twisting Nether instead of the Shadowlands; and the Twisting Nether is also referred as "realm of ghosts". However, both planes don't appear to be related, as Outland is floating on the Twisting Nether, but the Shadowlands can be reached in Outland in The Burning Crusade.
During the Burning Legion's third invasion, the Knights of the Ebon Blade traveled to the Shadowlands to acquire the Aggregates of Anguish, five tormented essences of powerful souls - Admiral Proudmoore, Soulbinder Nyami, Grand Empress Shek'zeer, Grand Apothecary Putress and Archmage Arugal. Salanaar required these to conjure the Steeds of the Damned for the order's new Horsemen.
Alpha Beta PTR Vanilla 1.1.0 1.2.0 1.3.0 1.4.0 1.5.0 1.6.0 1.6.1 1.7.0 1.8.0 1.8.4 1.9.0 1.10.0 1.11.0 1.12.0 Burning Crusade 2.0.1 2.0.3 2.0.4 2.1.0 2.1.2 2.2.0 2.3.0 2.4.0 2.4.3 Wrath of the Lich King 3.0.2 3.0.3 3.0.8 3.1.0 3.2.0 3.2.2 3.3.0 3.3.3 Cataclysm 4.0.1 4.0.3a 4.0.6 4.1.0 4.2.0 4.2.2 4.3.0 4.3.2 Mists of Pandaria 5.0.4 5.0.5 5.1.0 5.2.0 5.3.0 5.4.0 5.4.7 Warlords of Draenor 6.0.2 6.0.3 6.1.0 6.2.0 Legion 7.0.3 7.1.0 7.1.5 7.2.0 7.2.5 7.3.0 7.3.5 Battle for Azeroth 8.0.1 8.1.0 8.1.5 8.2.0 8.3.0 Shadowlands 9.0.1