Blizzard hasn't talked about what it plans to do after Shadowlands. I speculate that the longterm solution would be to do this every expansion—so in the next expansion, Blizzard might move Battle for Azeroth into the multitude of choices for new character-leveling experiences and push level-cap characters back down to 50 to start whatever expansion comes after Shadowlands—an odd hybrid of traditional MMO and a seasonal model common in plenty of modern multiplayer games.


It's hard to get a sense of an entire World of Warcraft expansion from 30 minutes of play. In my short demo, I recreated my main (a Beast Mastery Hunter) and played through the introductory quests from the Bastion zone, a heaven-like plane from Azeroth's afterlife. The minute-to-minute gameplay very much followed the formula of modern WoW questing, with a variety of tasks like challenging specific enemies to duels, helping craft things in timed minigames, and of course, killing 10 rats (well, not rats, but they might as well be).
During the Burning Legion's third invasion, the Knights of the Ebon Blade traveled to the Shadowlands to acquire the Aggregates of Anguish, five tormented essences of powerful souls - Admiral Proudmoore, Soulbinder Nyami, Grand Empress Shek'zeer, Grand Apothecary Putress and Archmage Arugal. Salanaar required these to conjure the Steeds of the Damned for the order's new Horsemen.[32]
Spirit healers decide when it's time for a mortal soul to pass into the Shadowlands.[5] When a mortal dies and their soul crosses the veil between life and death, it is shepherded by the kyrian to Oribos so that they can be judged by the impassive Arbiter.[6] All of the soul's contents—deeds, misdeeds, thoughts, accomplishments, and failures—are instantly laid bare before the Arbiter, who then judges in a mere instant and sends the soul off to one of the infinite realms of the Shadowlands, each of which is ruled over by a powerful Covenant.[3][5] The Covenants are ancient and powerful orders who have existed since the Shadowlands were shaped long ago, and who bear sacred duties to help maintain the afterlife's ecosystem. Not every soul is filtered into the main four Covenants.[5] Each soul brings with it a vital force known as anima, the product of all of the soul's experiences and actions in life. Anima is the lifeblood of the Shadowlands, making trees grow and rivers flow and is the source that's drawn upon to conduct the magic of death. Great souls—both good and evil—have a lot of anima, while those who have lived humbler lives have less.[3][5] Four of the realms—Ardenweald, Bastion, Maldraxxus, and Revendreth—are especially vital to the functioning of the Shadowlands. However, there could be infinite afterlives, some small and tailored to a single person while others are vast and full of either splendor or torment. Between each realm is a cloudy space which was once rich with streams of anima connecting the different domains, but the current anima drought has caused the realms to become cut off from one another, breeding fear and mistrust among the inhabitants.[7]
Keep raising the level cap with no changes to the leveling experience up to that point. This leads to ever-lengthening leveling ramps that make it extremely difficult for new players to get to current content. That's because each expansion adds another several dozen hours to how long it takes to get from the start to being able to play with friends in the endgame. (Final Fantasy XIV has this problem to some degree, even though it's nowhere near as old as WoW.)
Sometimes, the spirits roam the Shadowlands without resting. It can be because their resting place wasn't complete, because of a battle in their resting place[14] or because of the corruption of their resting place.[8] To bring eternal peace to the souls, it is needed to destroy the source of corruption[15] or by making a ceremony with items such as  [Tuskarr Ritual Object].[16] A spirit in the Shadowlands can, with enough power over other souls, tear a hole into the living world once they are strong enough. This is how Jin'do returned to Azeroth.[17]
Ascend the Tower of the Damned: at the heart of the Maw lies Torghast, Tower of the Damned, a cursed otherworldly prison where the wickedest souls in the universe are locked away. Highly replayable and inspired by roguelike games, heroes are invited to explore its ever-changing halls and chambers and do battle with the minions of the Jailer, Torghast's vile ruler. Those who brave its trials can claim legendary treasures and help free the heroic spirits wrongfully trapped within.
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